Green Rural Development Organization

Key Strategies

Research and Advocacy:-GRDO will continue to pursue advocacy & research on various social, political and economical issues by developing linkages with government and other CSOs. Women, human, labour and farmers’ rights violation and role of institutions are among focus of the organization. Advocacy consists of different strategies aimed at influencing decision-making at the organizational, local, provincial, national and international levels. Advocacy strategies can include lobbying, social marketing, information, education and communication (IEC), community organizing, or many other tactics. For its campaign, GRDO will use all the means including print and electronic media to create mass awareness.

Awareness Rising:-GRDO will continue to raise awareness on different issues of discrimination against the women and children in the society and policy makers. GRDO will arrange different type of activities such as rallies, walks, seminars etc to raise awareness among the different stakeholders on the different issues of violence against women and children.

Partnership Building:-There are huge resources available with the support system especially, the government that should reach the deserving people. GRDO will continue to sensitize support system and work as a bridge between communities and social development agencies/NGOs, government system, corporate sector such as banks etc to facilitate flow resources to the poor and needy.

Networking:-There is an issue for which mass mobilization and collective efforts of organizations are required to transform existing socio-economic structures and foster social change. Networking also helps in accessing and sharing information, capacity building and training, accessing donor funding etc. GRDO will continue to work with organizations and networks to highlight development issues in concerted manner and remain effective part of civil society movements. For this, GRDO will retain membership of existing networks, acquire other likeminded groups and form networks of its own beneficiaries.

Service Delivery:-The prevalent service delivery mechanisms greatly lack quantity and quality, efficacy and effective to reach out to communities based on their genuine needs. People cannot wait for life to meet their basic needs of education, health, water and sanitation. If sate machinery which has prime responsibility to respond is slow, needs should be met through alternative mechanisms. There is a strong need for service delivery organizations that have deep roots and good understanding of socio-economic conditions and qualified people.

Monitoring and Evaluation:-Within development community, there is a strong focus on results which helps explain growing interest in M&E. Until recently, M&E has primarily met donor needs for proving or legitimizing the purpose of the program by demonstrating the effective use of resources. However, there is a growing awareness of the need for practitioners to conduct their own evaluation activities in order to increase understanding of development results, which in turn lead to increased learning and improving within their organization. This LEARNING function enhances organizational and development learning to increase the understanding of why particular interventions have been more or less successful. Additionally, this understanding informs decision making and potentially improves performance.

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